The Importance Of Customer Service Training In Any Industry

In most cases, your staff will be the first ones to interact with your customers. First impressions matter, so it’s crucial that your business has a defined standard for customer service. Without it, your business may not be being represented in the way you would have hoped. The following blog will outline why customer service training is important regardless of industry. Then, we’ll break down why you should take customer service training with CST Training.

The Benefits of Customer Service Training

Ensuring that your staff are meeting the customer service standards of your business is vital, for a number of reasons. Ultimately, it’s about building goodwill between your customers and your business. That goodwill can have a multitude of benefits, including the following: 

• Customers are far more likely to return to your business and make repeat purchases if they receive great customer service. If your customers acknowledge how well they’re being treated by your staff, they could be a customer for life.
• On the other hand, poor customer service can lead to major and sustained losses for your business. Not only will an unhappy customer be unlikely to return, but they may also turn away other customers. 
• Put simply, happy customers will always spend more money than unhappy customers. But if a customer has a grievance with your business, it could end up costing you money. This could come in the form of refunds, discounts, and the expense of other resources. 
• Good customer service does a lot to enhance your public image and create positive word of mouth. 

What Does Great Customer Service Look Like?

Everyone can learn customer service skills. It’s far from a case of either having those skills, or not having those skills. To build this skill-set, all you need is knowledge of the business, the products or services, and formal procedures. At the core of customer interactions is a baseline of knowledge. So, if your staff know how to answer the most common questions, they’ll be far more confident in these interactions. 

There are a number of important traits that staff should exhibit when interacting with customers. These include patience, approachability, empathy, assertiveness, initiative, and most of all, politeness. All of these traits can be built upon with training. 

Why Go with CST Training?

Our Customer Service training course provides everything your employees need to know about the goals of great customer service. We go through communication skills (both verbal and non-verbal), discovering & understanding customer needs, and more.

The course is accredited by CPD, and costs just £30 plus VAT. It lasts between 75 to 100 minutes, and you can take a free trial before you buy. 

It’s completed entirely online, through our intuitive portal. This means that once you’ve paid for the course, you can start as soon as you’d like. You can complete the course at your own pace, meaning you won’t have to take any time off work. 

Our Customer Service course is a fast-track to ensuring great customer service across any industry.